Ethel Idaewor – African Fashion Designer & Founder of Cultural Identity Fashions.

Meet Ethel Idaewor, a passionate African fashion designer and the visionary Founder & CEO of Cultural Identity Fashions (CIF)—an African clothing brand dedicated to celebrating heritage through style.

Born and raised in Nigeria to stylish and fashion-conscious parents, Ethel was immersed in a world where elegance, beauty, and self-expression were essential. From an early age, she understood that fashion was more than just clothing—it was a language, a statement, and a way to honor cultural identity. This passion has since become her purpose and life’s pursuit.

Through CIF, Ethel seeks to empower individuals to connect with, reclaim, and celebrate their cultural heritage. Her designs tell the African story on a global scale, challenging misconceptions and transforming narratives—shifting from outdated myths to a renewed appreciation of African traditions and craftsmanship.

CIF’s collections feature meticulously handcrafted accessories and apparel, made from authentic African materials. Every piece is a tribute to the continent’s rich history and artistic excellence, merging innovation with tradition.

For Ethel, fashion is more than a creative outlet—it is a powerful tool for cultural preservation, economic empowerment, and global recognition of African identity. Through her work, she continues to make a meaningful impact, turning fashion into a force for change.